Television's Tool for the 21st Century
Read a portion of this article taken from Yahoo.
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Wed Nov 10, 4:38 PM ET
By DAVID BAUDER, AP Television Writer
NEW YORK - It shocked many pundits when ABC's new series "Desperate Housewives" and "Lost" became the breakout hits of the new television season. But not the folks at Initiative, a top New York media agency, who say they've developed a new tool to help predict which shows will succeed or flop.
The research device combs the Internet to pick up buzz about TV programs being developed. They hope to sell its findings to networks, advertisers and ad agencies.
The device, called PropheSEE, measures which shows are being talked about most on the Internet. Unlike other systems that do the same thing, it also gauges whether the talk is positive or negative.
The Initiative device also doesn't take into account people who are not active on the Internet, he said.
Initiative, which developed PropheSEE with the research firms Trendum and TVtracker.com, said there's a value in collecting the opinions of people who aren't aware they're being surveyed. Initiative is a firm that advises advertisers on where they should target their commercials.
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Being the genius that I am, I hacked into Initiative's website, searched all their files and found out how the system actually works. It took me a moment to find them as I had to sift through countless nude celebrity photos and random payroll information.
At last, I found the program. Of course I know that you're dying to find out how they do it. So I personally will reveal to the world how this new innovative software program works.
To find out exactly how the genius of Initiative's new product, PropheSEE, works, please click here.
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Wed Nov 10, 4:38 PM ET
By DAVID BAUDER, AP Television Writer
NEW YORK - It shocked many pundits when ABC's new series "Desperate Housewives" and "Lost" became the breakout hits of the new television season. But not the folks at Initiative, a top New York media agency, who say they've developed a new tool to help predict which shows will succeed or flop.
The research device combs the Internet to pick up buzz about TV programs being developed. They hope to sell its findings to networks, advertisers and ad agencies.
The device, called PropheSEE, measures which shows are being talked about most on the Internet. Unlike other systems that do the same thing, it also gauges whether the talk is positive or negative.
The Initiative device also doesn't take into account people who are not active on the Internet, he said.
Initiative, which developed PropheSEE with the research firms Trendum and TVtracker.com, said there's a value in collecting the opinions of people who aren't aware they're being surveyed. Initiative is a firm that advises advertisers on where they should target their commercials.
**************
Being the genius that I am, I hacked into Initiative's website, searched all their files and found out how the system actually works. It took me a moment to find them as I had to sift through countless nude celebrity photos and random payroll information.
At last, I found the program. Of course I know that you're dying to find out how they do it. So I personally will reveal to the world how this new innovative software program works.
To find out exactly how the genius of Initiative's new product, PropheSEE, works, please click here.
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